• Competitors Analysis
  • Suppliers Analysis
  • – Social Interaction Communication Model




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    5 – Social Interaction Communication Model


    • Based on the role of digital media which dramatically increased the importance of recommendations from others.





    Competitors Analysis

    • Reviewing the internet marketing services offered by new & existing competitors to know the adoption level by their customers.






    Suppliers Analysis

    • As in traditional marketing activities, e-suppliers playing an important role in influencing quality and price of products & services.




    • Marketers must analysis suppliers and comparing the contribution of each one of them to the desired added value and competitive advantage' creation.




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    Bosh sahifa
    Aloqalar

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    – Social Interaction Communication Model

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