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– Social Interaction Communication Model
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| bet | 22/50 | | Sana | 19.03.2017 | | Hajmi | 1,72 Mb. | | #274 |
5 – Social Interaction Communication Model
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Based on the role of digital media which dramatically increased the importance of recommendations from others.
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Community portals & social networks allow users to share information, experience, socialize with others from same background and interest.
Competitors Analysis
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Reviewing the internet marketing services offered by new & existing competitors to know the adoption level by their customers.
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Competitors' benchmark: is one of the most important analyses on an online services analysis of capabilities, resources, & performance to know the retention, acquisition, conversion & growth.
Suppliers Analysis
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As in traditional marketing activities, e-suppliers playing an important role in influencing quality and price of products & services.
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Marketers must analysis suppliers and comparing the contribution of each one of them to the desired added value and competitive advantage' creation.
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