2 – Hierarchy of response buying models
Chapter 1: Introducing Internet Marketing
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2 – Hierarchy of response buying models
Directed Buyers:
These buyers are online to purchase specific products online.
For such users
,
brokers
or cyber-me diaries
that compare
product features and prices
will be important locations to visit.
Bargain hunters:
These users sometimes known as "compers"
want to find the offers available
from sales promotions
such as free samples or competitions.
Entertainment seekers:
These
are users looking to
interact with the web for enjoyment
through entering contests
such as quizzes, puzzles, or interactive multi-player games.
2 – Hierarchy
of response buying models
Stage
in buying process
Communication
Objectives
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Chapter 1: Introducing Internet Marketing
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