Chapter 1: Introducing Internet Marketing

1 ... 12 13 14 15 16 17 18 19 ... 50

Purchase Scenario: (New Customer, Existing Customer) – Leads to purchase.

Business Consumer Characteristics:

Variation in Organization Characteristics
- Size of Company (Employees or Turnover)
- Industry sector and products
- Organization type (private, public, government, not-for-profit)
- Application of service (which business activities do purchases products and services support?)
- Country and region
Individual Role
- Role and responsibility from job title, function or number of staff managed
- Role in buying decision (purchasing influence)
- Department
- Product interest
- Demographics: age, gender and possibly social group.

Download 1,72 Mb.

1 ... 12 13 14 15 16 17 18 19 ... 50

Download 1,72 Mb.