An Online Marketplace Map

1. 
   Customer Segments: identify different target segments by understanding their online behavior, media consumption, styles & characteristics.
   
2. 
   Search Intermediaries: Companies must know which sites of search engines are effective in connecting traffic with them.
   
3. 
   Intermediaries & Media Sites: (Affiliates & Aggregators), successfully attracting visitors via search.
   

4. 
   Destination Sites: Sites that marketer is trying to generate traffic to. Because (DS) is owned by merchant (retailer or product manufacturer) who provides information and products.
   

Is very important to estimate for online customer volume & developing propositions accordingly

• 
  Demand Analysis
  
• 
  Customer needs, characteristics, and behaviors.