• Destination Sites
  • An Online Marketplace Map




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    An Online Marketplace Map:


    1. Customer Segments: identify different target segments by understanding their online behavior, media consumption, styles & characteristics.

    2. Search Intermediaries: Companies must know which sites of search engines are effective in connecting traffic with them.

    3. Intermediaries & Media Sites: (Affiliates & Aggregators), successfully attracting visitors via search.

    Such As: (Portals, Price Comparison, Super-Affiliates, Niche Affiliates, and Niche/Vertical Media Sites)

    1. Destination Sites: Sites that marketer is trying to generate traffic to. Because (DS) is owned by merchant (retailer or product manufacturer) who provides information and products.



    Customer Behavior Analysis:

    Is very important to estimate for online customer volume & developing propositions accordingly







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    Download 1,72 Mb.