Chapter 1: Introducing Internet Marketing




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Social Networks: Enable community interaction C2C (Facebook, MySpace)


NOTE: THESE FORMS COULD OVERLAP

Challenges in Developing & Managing an Internet Marketing Strategy:

  1. Unclear responsibility for many marketing activities.

  2. Lack of skilled people and lack of resources.

  3. No specific objectives are set for internet marketing. & results are not measured.

  4. No development for new (OVP) BECAUSE Internet is adopted just as an additional channel.

  5. An experimental rather than planned approach is taken in using e-communication with poor integration between online-offline marketing.

  6. Marketing Myopia (Shortsightedness)

The 7S's to overcome e-marketing challenges:



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Chapter 1: Introducing Internet Marketing

Download 1.72 Mb.