• Save- Save costs
    		•

    Speak – Get closer to customers




    Download 1,72 Mb.
    bet7/50
    Sana19.03.2017
    Hajmi1,72 Mb.
    #274
    1   2   3   4   5   6   7   8   9   10   ...   50
    Speak – Get closer to customers

    Creating a Two-Way dialogue through web interactions like famous and surveys and conducing online market research through formal surveys and informally monitoring chat rooms…

    • Grow e-mail coverage to 50% of current customer database

    • Survey 1000 customers online each month

    • Increase visitors to site section by 5%

    Save- Save costs

    Achieved through online e-mail communications, sales and service transactions to reduce staff, prints and postage costs. Savings also accrue through web self-service where customers answers queries through online content

    • Generate 10% more sales for same communications budget

    • Reduce costs of direct marketing by 15%


    Download 1,72 Mb.
    1   2   3   4   5   6   7   8   9   10   ...   50




    Download 1,72 Mb.