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Chapter 1: Introducing Internet Marketing
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bet | 3/50 | Sana | 19.03.2017 | Hajmi | 1,72 Mb. | | #274 |
How the Internet Supports Marketing
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Identifying: the Internet can used for marketing research to find out customers' needs and wants.
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Anticipating: the Internet provides an additional channel by which customers can access information and make purchase-evaluating this demand is key to governing resource allocation to e-marketing.
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Satisfying: A key success factor in e-marketing customer satisfaction through the electronic channel raises issues such as:
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Is the site easy to use?
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Does it perform adequately?
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What is the standard of associated customer service?
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Are physical products dispatched?
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