Satisfying
Chapter 1: Introducing Internet Marketing
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Bu sahifa navigatsiya:
Satisfying
How the
Internet Supports Marketing
Identifying
:
the Internet can used for
marketing
research
to find out customers' needs and wants.
Anticipating:
the Internet provides an additional channel
by which customers can access
information
and make
purchase-evaluating
this demand
is key to governing resource allocation to e-marketing.
Satisfying:
A key
success factor in e-marketing
customer
satisfaction
through the electronic channel raises issues such as:
Is the site easy to use?
Does it perform adequately?
What is the standard of associated customer service?
Are physical products dispatched?
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Chapter 1: Introducing Internet Marketing
Download
1,72 Mb.