• E-business
  • Techniques for managing customer activities & life time value LTV




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    E-Business and E-Commerce

    - You are attending an interview for a job in an E-Commerce department. You are asked to:




    • Define e-commerce

    • Explain the relationship between e-commerce and e-business?


    E-business Vs. E-Commerce

    • E-commerce involves money exchange in the transactions.

    • E-Business, as it is broader, all aspects in business are included like marketing, product design, supply management, etc.


    E-business: Is the broadest concept, refers to how technology can benefit all internal processes & external exchanges & Interactions, supporting the range of business processes.
    E-Commerce: All financial & Information electronically mediated exchanges between organization and its external stakeholders.


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    Techniques for managing customer activities & life time value LTV

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