• To conduct Internet Marketing, we need to build and create databases in which they could be used to support Internet Marketing activities. These Databases could be
    		•

    Chapter 1: Introducing Internet Marketing




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    Chapter 1: Introducing Internet Marketing


    • How significant the Internet as a Marketing tool?

    • How does Internet Marketing relate to e-Marketing, e-commerce and e-business?

    • What are the key benefits of Internet Marketing?

    • What differences does the Internet Introduce in relation to existing marketing communications models?


    To conduct Internet Marketing, we need to build and create databases in which they could be used to support Internet Marketing activities. These Databases could be:

    • Customer Databases

    • Competitors Databases

    • Suppliers Databases

    • Intermediary Databases

    • Agents & Brokers Databases




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    Chapter 1: Introducing Internet Marketing

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