• We must motivate for online channel adoption, through
  • Awareness Efficiency, Attractability, Engagement, and Conversion Efficiency)
    		•

    Demand Analysis & Conversion Modeling




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    Demand Analysis & Conversion Modeling

    1. Is important to understand the internet usage for different purposes, and determine factors that affecting how many people actively using it.




    1. Demand analysis aims at identifying opportunities for online sales, discover motives, and barriers.




    1. We must motivate for online channel adoption, through:

      1. Access Cost

      2. Perceived ease of use

      3. Perceived Risk and Security level

      4. Perceived Value proposition


    Conversion Modeling:

    • ­Is a model used to assess the efficiency of the web marketing.

    • Purpose is to identify opportunities, estimate demand, prepare plans, and make a decision.

    • Measures defines in the model are:

    (Awareness Efficiency, Attractability, Engagement, and Conversion Efficiency)



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    Demand Analysis & Conversion Modeling

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