|
Demand Analysis & Conversion Modeling
|
| bet | 14/50 | | Sana | 19.03.2017 | | Hajmi | 1,72 Mb. | | #274 |
Demand Analysis & Conversion Modeling
-
Is important to understand the internet usage for different purposes, and determine factors that affecting how many people actively using it.
-
Demand analysis aims at identifying opportunities for online sales, discover motives, and barriers.
-
We must motivate for online channel adoption, through:
-
Access Cost
-
Perceived ease of use
-
Perceived Risk and Security level
-
Perceived Value proposition
Conversion Modeling:
-
Is a model used to assess the efficiency of the web marketing.
-
Purpose is to identify opportunities, estimate demand, prepare plans, and make a decision.
-
Measures defines in the model are:
(Awareness Efficiency, Attractability, Engagement, and Conversion Efficiency)
|
| |
