• Engagement Efficiency: Q3/2 Conversion Efficient
  • Demographics
  • Information
  • A Model of the Internet Marketing Conversion Process




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    Sana19.03.2017
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    A Model of the Internet Marketing Conversion Process

    Q0: Internet Universe, Q1: Target Audience, Q2: Visitors, Q3: Active Visitors, Q4: Convert


    Performance Drivers:

    • Awareness Efficiency: Q1 / Q0

    • Attraction Efficiency: Q2/Q1

    • Engagement Efficiency: Q3/2

    • Conversion Efficient: Q4/Q3



    Evaluating Demand Level Through the following factors:


    1. Level of Internet Access

    2. The Consumers Influenced by using online channel

    3. The number of people who Transact Online

    Consumer Characteristics:




    • Demographics: Age, gender, education, income, occupation, & social group.

    • Webograhpcis: Access methods and times, Usage location, and Connection Speed.

    • Personas: Thumbnail of characteristics, needs, motivations, & environment of typical website users. (e.g. Samba Bank)


    Ideas to Develop Web Personas:

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    A Model of the Internet Marketing Conversion Process

    Download 1.72 Mb.