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Chapter 2: The Internet micro-environment
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| bet | 12/50 | | Sana | 19.03.2017 | | Hajmi | 1,72 Mb. | | #274 |
Chapter 2: The Internet micro-environment
Situation Analysis
Questions for Marketers
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How do I complete a situation analysis as part of planning for digital marketing?
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How are the competitive forces and value chain changed by the Internet?
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How do I assess the demand for Internet services and customer behavior?
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How do I compare our online marketing with that of competitors?
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What is the relevance of the new intermediaries?
The Internet Marketing Environment:
Macro Elements:
Micro Elements:
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Suppliers
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Competitors
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Intermediaries
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Customers
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