• Summary and example of transaction alternatives between businesses, consumers and governmental organizations: C2C
  • Sizzle – Extend the brand online




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    Sizzle – Extend the brand online

    Achieved through providing new propositions, new offers and new experiences online while at the same time appearing familiar.

    - Improve the branding metrics as: brand awareness, reach, brand favorability and purchase intent

    Summary and example of transaction alternatives between businesses, consumers and governmental organizations:


    1. C2C: eBay, Skype, Blogs, Social Networks: Facebook, MySpace

    2. C2B: Priceline, Consumer-feedback, communities or campaigns

    3. C2G: Feedback to government through pressure groups or individual sites




    1. B2C: Transactional: Amazon, Relationship-building: BP, Brand Building: Unilever, Media owner: News Corp, Comparison intermediary: Kelkoo, Pricerunner

    2. B2B: Transactional: Euroffice, Relationship: BP, Media owned: Emap, B2B marketplaces: EC21, Social network: Linkedin, Plaxo.

    3. B2G: Feedback to government businesses and non-government orgs.






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    Sizzle – Extend the brand online

    Download 1.72 Mb.