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Sizzle – Extend the brand online
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| bet | 8/50 | | Sana | 19.03.2017 | | Hajmi | 1,72 Mb. | | #274 |
| Sizzle – Extend the brand online
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Achieved through providing new propositions, new offers and new experiences online while at the same time appearing familiar.
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- Improve the branding metrics as: brand awareness, reach, brand favorability and purchase intent
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Summary and example of transaction alternatives between businesses, consumers and governmental organizations:
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C2C: eBay, Skype, Blogs, Social Networks: Facebook, MySpace
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C2B: Priceline, Consumer-feedback, communities or campaigns
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C2G: Feedback to government through pressure groups or individual sites
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B2C: Transactional: Amazon, Relationship-building: BP, Brand Building: Unilever, Media owner: News Corp, Comparison intermediary: Kelkoo, Pricerunner
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B2B: Transactional: Euroffice, Relationship: BP, Media owned: Emap, B2B marketplaces: EC21, Social network: Linkedin, Plaxo.
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B2G: Feedback to government businesses and non-government orgs.
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