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Typical types of Goals for Digital Marketing
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| bet | 6/50 | | Sana | 19.03.2017 | | Hajmi | 1,72 Mb. | | #274 |
| Typical types of Goals for Digital Marketing
The 5S's of Internet Marketing
Benefit of e-marketing
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How benefit is involved
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Typical objectives
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Sell – Grow sales
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Includes direct online sales and sales from offline channels influenced online. Achieves through wider distribution to customers you cannot readily service offline or perhaps through a wider product range than in-store, or lower prices compared to other channels
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- Achieve 10% of sales online in market
- Increase online sales for product by 20% in year.
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Serve – Add value
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Achieved through giving customers extra benefits online or inform product development through online dialogue and feedback
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- Increase interaction with different content on site
- Increase dwell-time duration on site by 10% (sometimes known as "stickiness")
- Increasing number of customers actively using online services (at least once per month) to 30%
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