• How benefit is involved Typical objectives Sell – Grow sales
  • Serve – Add value
  • Typical types of Goals for Digital Marketing




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    Typical types of Goals for Digital Marketing

    The 5S's of Internet Marketing



    Benefit of e-marketing

    How benefit is involved

    Typical objectives

    Sell – Grow sales

    Includes direct online sales and sales from offline channels influenced online. Achieves through wider distribution to customers you cannot readily service offline or perhaps through a wider product range than in-store, or lower prices compared to other channels

    - Achieve 10% of sales online in market

    - Increase online sales for product by 20% in year.


    Serve – Add value

    Achieved through giving customers extra benefits online or inform product development through online dialogue and feedback



    - Increase interaction with different content on site

    - Increase dwell-time duration on site by 10% (sometimes known as "stickiness")



    - Increasing number of customers actively using online services (at least once per month) to 30%



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    Typical types of Goals for Digital Marketing

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