• Applications of Digital Marketing
    		•

    E-Commerce is subdivided into




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    E-Commerce is subdivided into:


    Note: Distinguish between Intranet, Extranet and Internet

    Why is a Digital Strategy needed?

    Simply to be better by (Competitive Advantage)

    • To set clear goals for digital channels

    • To align with business strategy (avoid ad-hoc approaches)

    • Create a specific online value proposition (OVP)

    • Specify communications tools to drive visitors

    • Integrate digital and traditional channels

    • Manage customer lifecycle (e.g. through email marketing)

    Applications of Digital Marketing



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