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Chapter 1: Introducing Internet Marketing
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bet | 21/50 | Sana | 19.03.2017 | Hajmi | 1,72 Mb. | | #274 |
Order fulfillment: Supported by: customer, promise, experience
Absence of errors: Supported by: experience, independent, ratings
Attitudes to trust are dependant on:
Note: All drivers of trust must be considered seriously and taken care of in order to ensure a smooth flow in which it would lead to customer's trust.
Consumer Response (The flow that leads to complete trust):
Trust Engagement and Flow Purchase Intent Loyalty Advocacy
Segmentation based on information need and trust:
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