• An addition to the 7Ps (8 Ps)
    		•

    Hierarchy of organization plans including e-marketing plans




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    Hierarchy of organization plans including e-marketing plans

    Problems if no E-marketing strategy

    • Underestimated demand for online services

    • Market share loss

    • Resource duplication

    • Insufficient resources

    • Insufficient customer data

    • Reduced efficiencies available through online marketing will be miseed.

    • Fewer opportunities for applying online marketing tools will be missed.

    • Changes required to internal IT systems will be prioritised.

    • Inadequate tracking of results.

    • Senior management support limited



    An addition to the 7P's (8 P's): Partnerships


    The SOSTAC planning framework applies to digital Internet





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    Hierarchy of organization plans including e-marketing plans

    Download 1.72 Mb.