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Product Dimensions are always related to the: (Could come on Exam)
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| bet | 37/50 | | Sana | 19.03.2017 | | Hajmi | 1.72 Mb. | | #274 |
Product Dimensions are always related to the: (Could come on Exam)
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Lines Width: How many product lines.
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Length: How many products within a line.
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Depth: How many forms of one item (ex, AlJallal Razor Blade, AlJallal Razor Blade Plus, AlJallal Razor Blade Ultimate)
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Consistency: Refers to the consistency between all the products within all lines.
Differential Pricing: Method in which a product has different prices based on the type of customer, quantity ordered, delivery time, payment terms, etc. Also called discriminatory pricing or multiple pricing.
Product Introduced
"The element of the marketing mix that involves researching customers' needs and developing appropriate products"
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Core Product
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The fundamental features of the product that meets the user's needs.
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