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Chapter 1: Introducing Internet Marketing
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| bet | 39/50 | | Sana | 19.03.2017 | | Hajmi | 1,72 Mb. | | #274 |
Extra: Examples
Cross-Selling:
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A Life Insurance company suggesting its customer to sign up for Car/Health insurance.
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A Wholesale mobile retailer suggesting a customer to choose a network/carrier after one purchases a mobile.
Extended Product Options:
Examples:
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Add-on services
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Endorsements
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Awards
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Testimonies
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Customer lists
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Customer comments
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Warranties
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Guarantees
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Money back offers
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Customer service (people, process and physical evidence)
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Incorporating tools to help users during their use of the product.
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Information – extranets
Conducting Marketing Research Online
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