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Chapter 1: Introducing Internet Marketing
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| bet | 47/50 | | Sana | 19.03.2017 | | Hajmi | 1,72 Mb. | | #274 |
Communication Tool
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Online Implementation
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Advertising
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Interactive display ads, PPC search advertising, banners.
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Personal Selling
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Site merchandising, virtual sales staff, chat, affiliate marketing.
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Sales Promotion
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Online loyalty programs, club marketing programs, rewards, coupons, online incentives, discount.
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PR
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Online editorial, blogs, feeds, virtual campaigns, e-newsletters, links to social networks
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Sponsorship
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Sponsoring online events, sites, or services
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Direct Marketing
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E-newsletters, opt-in e-mail, e-lists
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Exhibitions
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Virtual visits, e-exhibition
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Merchandising
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Promotional ad serving on retail sites, e-alerts, personalized recommendations.
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Packaging
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Real packaging is displayed online, virtual tours
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Word of Mouth
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Links, e-mail a friend, viral, affiliate marketing
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