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    ICT for Acquisition & Retention




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    ICT for Acquisition & Retention
    In a web context this includes gaining visitors to the site and gaining repeat visits through these types of communication techniques:


    • Reminders in traditional Media campaigns why a site is wroth visiting, such as online offers.




    • Direct e-mail reminders of site proposition- new offers.




    • Frequently updated content including promotional offers or information that helps your customer do their job.

    People, Process, & Physical Evidence


    • Are important elements of the services' marketing mix, & e-marketing mix.

    • 3 P's are related to assess the effectiveness of WebQual & e-ServQual.

    • Physical evidence playing role in expressing the experience (tangibilization) that reflect the quality level.




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