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B2B Reverse auctions Vs. B2C forward auctions
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| bet | 44/50 | | Sana | 19.03.2017 | | Hajmi | 1.72 Mb. | | #274 |
B2B Reverse auctions Vs. B2C forward auctions
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Use B2B reverse auctions to reduce price.
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Use B2C forward auction to increase profit.
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Auctions and other methods as well help to identify price floor and price ceiling.
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Use B2C forward auction helps to identify price sensitivity.
Alternative Pricing Policies
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Different types of prices may be possible online:
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Discounts
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Guarantees & Warranties
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Basic price
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Add-ons & extra products / services
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Refund Policy
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Order cancellation terms
Navigation Advantages for Place
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Reach: This is the potential audience of the e-commerce site. Reach can be increased by moving from a single site to representation with a large number of different intermediaries.
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Richness: This is the depth or details of information which is both collected about the customer and provided to the customer. This is related to the product element of the mix.
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Affiliation: This refers to whose interest the selling organization represents – consumers or suppliers. This particularly applies to retailers. It suggests that customers will favor retailers who provide them with the richest information on comparing competitive products.
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