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Chapter 1: Introducing Internet Marketing
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| bet | 46/50 | | Sana | 19.03.2017 | | Hajmi | 1.72 Mb. | | #274 |
(WAS LATE: MISSING TEXT)
Virtual Organizations: What Are They?
Virtual Organizations: Alternatives?
MISSING INFORMATION (READ BOOK)
Promotion:
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Promotion unfortunately has a range of meanings. It can be used to describe the marketing communications aspect of the marketing mix or, more narrowly, as in sales promotion. In its very broad sense it includes the personal methods of communications, such as face to face or telephone selling, as well as the impersonal ones such as advertising. When we use a range of different types of promotion – direct mail, exhibitions, publicity, etc we describe as the promotional mix.
Promotion Mix
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