Chapter 1: Introducing Internet Marketing

Since distance is removed by the Internet technology, products have three choices:

1. 
   Disintermediation
   
2. 
   Reintermediation
   
3. 
   Countermediation
   

• 
  While disintermediation provides opportunity of direct sales, more control, and more profit, it can threaten distribution by conflict with other channels.
  

• 
  Channel conflicts dependent on:
  

1. 
   A communication channel only.
   
2. 
   A distribution channel to intermediaries.
   
3. 
   A direct sales channel to customers.
   
4. 
   Any combination of the above.