• (CHECK BOOK) Price Implications The internet allows for users of differential pricing
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    Success factors for brand sites




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    Success factors for brand sites:


    • For some product (Drink, household cleaning products) which we cannot sell online, is important to have online presence (Brand site) in order to build experience and brand image successful through:


    (CHECK BOOK)

    Price Implications


    • The internet allows for users of differential pricing: (different prices' model for same product based on customers, markets, or buying situation). E.g. iPhone use geographical pricing policy.




    • Increase Price transparency caused by aggregators and cyber-mediaries who increase customer knowledge through price comparison.




    1. Understand the potential impact of price reduction on (Sales, Market Share, Competition, Products image, Demand)

    2. Justify the price reduction to avoid conflict with offline prices.





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