• Brands A brand is described as: an identifiable product or service augmented in such a way that the buyer or user perceives
  • Brands Online
    		•

    Types of Marketing Research




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    Types of Marketing Research:

    1. Exploratory Research

    2. Descriptive Research

    3. Causal Research



    Marketing Research Definition:
    Marketing Research is the systematic and objective process of identification, collection, analysis, dissemination, and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.

    Focus Group Definition:
    Focus Groups are small groups of people brought together and guided by a moderator through and unstructured, spontaneous discussion for the purpose of gaining information relevant to the research problem. Focus groups are used when the organization needs to gain information and seek solutions from unstructured and spontaneous issues.

    Brands


    • A brand is described as:

    'an identifiable product or service augmented in such a way that the buyer or user perceives relevant unique added values which match their needs most closely. Furthermore, its success results from being able to sustain these added values in the face of competition'.


    • So, Add-Value to influence perception, and sustainability of value to create experience.



    Brands Online
    "On the World Wide Web, the brand is the experience and the experience is the brand".
    To build successful online brands, organizations should consider how their proposition can build on these possible brand promises:

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