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The promise of convenience
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bet | 41/50 | Sana | 19.03.2017 | Hajmi | 1,72 Mb. | | #274 |
The promise of convenience – making a purchase experience more convenient that the real word, or for rivals.
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The promise of achievement – to assist consumers in achieving their goals, for example supporting online investors in their decision or decision or supporting business people in their day-to-day work.
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The promise of fun and adventure – this is clearly more relevant for B2C services.
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The promise of self-expression and recognition – provided by personalization services such as Yahoo! Geocities where consumers can build their own Web Site.
Plus trust and reassurance
Success factors for brand sites
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For some product (Drinks, household cleaning products) which we cannot sell online, is important to have online presence (Brand Site) in order to build experience and brand image successfully through:
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Apply advertisements on publisher sites.
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Brand Messages in paid search sites (Directions & Search engines).
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Sponsorship of tools or sections of publisher sites.
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Effective PR through editorial in publisher web.
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