• The promise of fun and adventure
  • The promise of belonging
  • The promise of convenience




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    The promise of convenience – making a purchase experience more convenient that the real word, or for rivals.



    • The promise of achievement – to assist consumers in achieving their goals, for example supporting online investors in their decision or decision or supporting business people in their day-to-day work.

    • The promise of fun and adventure – this is clearly more relevant for B2C services.



    • The promise of self-expression and recognition – provided by personalization services such as Yahoo! Geocities where consumers can build their own Web Site.





    Plus trust and reassurance

    Success factors for brand sites


    • For some product (Drinks, household cleaning products) which we cannot sell online, is important to have online presence (Brand Site) in order to build experience and brand image successfully through:




    1. Apply advertisements on publisher sites.

    2. Brand Messages in paid search sites (Directions & Search engines).

    3. Sponsorship of tools or sections of publisher sites.

    4. Effective PR through editorial in publisher web.




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