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Chapter 1: Introducing Internet Marketing
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| bet | 38/50 | | Sana | 19.03.2017 | | Hajmi | 1,72 Mb. | | #274 |
Extended Product: (Actual +Augmented)
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Additional features and benefits beyond the core product.
Web Options to Enhance Core Product:
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For new and existing digital products, transactions where the actual product has been replaced by information about the product.
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The information of product creates a Digital value.
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Mass Customization: (Prosumer): Levi's example.
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Extent of Product:
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Subset – e.g. Pay as you go, pay per view.
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Bundling – EasyJet offers car hire, hotels booking, packages, and more in addition to its main flight services.
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Marketers must ensure they are favorably represented on the portal intermediaries, where product will be compared with others in terms of core features, extended, and price.
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