• Levis example. Extent of Product: Subset
  • Chapter 1: Introducing Internet Marketing




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    Extended Product: (Actual +Augmented)

    • Additional features and benefits beyond the core product.

    Web Options to Enhance Core Product:


    • For new and existing digital products, transactions where the actual product has been replaced by information about the product.

    • The information of product creates a Digital value.

    • Mass Customization: (Prosumer): Levi's example.

    • Extent of Product:

      • Subset – e.g. Pay as you go, pay per view.

      • Bundling – EasyJet offers car hire, hotels booking, packages, and more in addition to its main flight services.

    • Marketers must ensure they are favorably represented on the portal intermediaries, where product will be compared with others in terms of core features, extended, and price.





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    Bosh sahifa
    Aloqalar

        Bosh sahifa



    Chapter 1: Introducing Internet Marketing

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