• 1. New customer proposition (product and pricing)
  • 2. Customer acquisition
  • 4. Customer development and growth strategic initiatives
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    Type of digital marketing strategy initiative

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    Examples

    1. New customer proposition (product and pricing)

    These are new site features or other online communications which are directly related to offering new products or services that will generate revenue




    2. Customer acquisition

    These are strategic project to enhance a site's capability to deliver…




    3. Customer conversion and customer experience strategic initiatives







    4. Customer development and growth strategic initiatives

    Investments to improve the experience and delivery of offers to existing customers




    5 Enhance marketing capabilities through site infrastructure improvements

    These typically involve "back-end or back-office features" which won't be evident to users of the site, but will help in the management or administration of the site will often involve improving customer insight capabilities.








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