1. New customer proposition (product and pricing)
2. Customer acquisition
4. Customer development and growth strategic initiatives
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Bu sahifa navigatsiya:
1. New customer proposition (product and pricing)
2. Customer acquisition
4. Customer development and growth strategic initiatives
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Type of digital
marketing strategy initiative
Commentary
Examples
1. New customer proposition (product and pricing)
These are new site features or other online communications which are directly related to offering new products or services
that will generate revenue
2.
Customer acquisition
These are strategic project to enhance a site's capability to deliver…
3. Customer conversion and customer experience
strategic initiatives
4. Customer development and
growth strategic initiatives
Investments to improve the experience and delivery of
offers to existing customers
5 Enhance marketing capabilities through site
infrastructure improvements
These typically involve "back-end or back-office features" which won't be
evident to users of the site
, but will help in the management or administration of the site will often involve improving customer insight capabilities.
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