• Strategy: (How do we get there)
  • Tactics: (How exactly do we get there "The details of strategy") E-marketing mix (8 Ps)
    		•

    Objectives: (Where do we want to be?)




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    Objectives: (Where do we want to be?)

    5S's objectives

    • Strategy: (How do we get there?)

      • Segmentation, targeting and positioning

      • OVP (online value proposition)

      • Sequence (credibility before visibility)

      • Integration (consistent OVP) and database

      • Tools (web functionality, e-mail, IPTV etc.)




    • Tactics: (How exactly do we get there? "The details of strategy")

      • E-marketing mix (8 Ps), including: the communications mix, social networking, what happens when?

      • Details of contact strategy

      • E-campaign



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    Objectives: (Where do we want to be?)

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