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Internet Marketing techniques
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| bet | 19/50 | | Sana | 19.03.2017 | | Hajmi | 1,72 Mb. | | #274 |
Internet Marketing techniques
1. Unaware
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Generate awareness
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Display and PPC ads, E-PR, social recommendations
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2. Aware of product need, develop specification
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Position features, benefits and brand.
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Search engine marketing (SEO and PPC), affiliate marketing
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3. Supplier search
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Lead generation (from range of customers)
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Aggregators, directories, and other intermediaries
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4. Evaluate and select
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Assist purchase decision
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Faceted search, buyers' guides, detailed product info, user reviews and ratings
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5. Purchase
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Facilitate purchase
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Automated e-mail reminders, one-page payment systems, and offline options.
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6. Post-purchase evaluation and feedback
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Support use and retain business
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Personalized website content and interaction
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