Internet Marketing techniques
1. Unaware
|
Generate awareness
|
Display and PPC ads, E-PR, social recommendations
|
2. Aware of product need, develop specification
|
Position features, benefits and brand.
|
Search engine marketing (SEO and PPC), affiliate marketing
|
3. Supplier search
|
Lead generation (from range of customers)
|
Aggregators, directories, and other intermediaries
|
4. Evaluate and select
|
Assist purchase decision
|
Faceted search, buyers' guides, detailed product info, user reviews and ratings
|
5. Purchase
|
Facilitate purchase
|
Automated e-mail reminders, one-page payment systems, and offline options.
|
6. Post-purchase evaluation and feedback
|
Support use and retain business
|
Personalized website content and interaction
|
