Chapter 1: Past, Present, and Future Learning Objectives e-marketing Landscape

1. 
   Appliance Convergence
   

1. 
   A receiving appliance is not the same as the media type.
   
   1. 
      Computers can receive digital radio and television transmissions, and the Web
      
   2. 
      Some items, like radios and FAX machines are limited in receiving capabilities
      
   3. 
      Computers, PDA’s, and cell phones allow all types of two-way digital transmissions
      
2. 
   Appliances like the LG Internet refrigerator are many appliances in one
   
   1. 
      Television
      
   2. 
      Internet access
      
   3. 
      Message center
      
   4. 
      Stereo
      

2. 
   Traditional and Social Media Lose Their Distinction
   
   1. 
      Historic means of allocation
      
      1. 
         Newspaper
         
      2. 
         Television
         
      3. 
         Internet
         
   2. 
      Current means of allocation
      
      1. 
         PDA
         
      2. 
         Cell phone
         
   3. 
      Craigslist/Ebay/Internet
      

3. 
   Wireless Networking Increases – Wireless networking allows cell phone, PDA’s and PC’s to connect to the Internet virtually anywhere.
   
   1. 
      Several major airlines offer Internet connections on airplanes
      
   2. 
      Autonet Mobile offers in-car routers that turn cars into WiFi hot spots.
      
   3. 
      Starbucks offers instant access to music information through the ITunes WiFi music store
      
   4. 
      There are more than 300,000 WiFi access points in 140 different countries.
      

4. 
   Semantic Web
   
   1. 
      Marketers want to give customers information when and where they want it.
      
   2. 
      Marketers use several different receiving appliances to convey their messages.
      
   3. 
      The Semantic Web is an extension of the current Web making it easer to obtain information by:
      
      1. 
         Providing information based on type
         
      2. 
         Person, contact information, next available appointment, restaurant menu’s.
         
   4. 
      The Semantic Web was invented by Sir Tim Berners-Lee.
      

5. 
   What Will Characterize Web 3.0?
   

ERIC SCHMIDT,