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Chapter 1: Past, Present, and Future Learning Objectives e-marketing Landscape
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| bet | 6/10 | | Sana | 24.03.2021 | | Hajmi | 72 Kb. | | #13432 |
Chapter Outline
Opening Vignette: Barak Obama Campaign
Have the class read the opening vignette on the Barak Obama Presidential Campaign. Discuss with the class the effect that online marketing and SMS marketing have had on the political landscape and the business world in general. Will e-marketing and SMS marketing continue to be used in the political field? Why or why not?
Go to Google and simply search “SMS Marketing” and look at the number of hits. What impact will SMS Marketing have on traditional (TV, print, radio) advertising?
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