E-Marketing’s Past: Web 1.0
In early years, new start-ups and well-established businesses created a Web presence in hopes of attracting huge sales and market share, but very few were successful. Between 2000 and 2002, over 500 Internet firms shut down in the United States alone. Despite this early failure, traditional brick-and-mortar retailers noted that Internet technologies had fundamentally changed the structure of theirs and several other industries. In the online world, marketers want to know which specific technologies will result in top line sales and bottom line profitability.
The “E” Drops from E-Marketing
The Gartner Group predicts that very soon the “e” will be dropped, making electronic business just part of the way things are done
Marketing Implications of Internet Technologies
The Internet has properties that create opportunities beyond those possible with the telephone, television, postal mail, or other communication media. These Internet properties not only allow for more effective and efficient marketing strategy and tactical implementation, but also they actually change the way marketing is conducted.
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