Chapter 1:
Past, Present, and Future
Learning Objectives
E-Marketing Landscape
What works?
The rapid growth of the Web, the subsequent bursting of the dot-com bubble, and mainstreaming of the Internet and related technologies created today’s climate: the comprehensive integration of e-marketing and traditional marketing to create seamless strategies and tactics.
Internet 101
The Internet is a global network of interconnected networks. Three important types of networks form part of the Internet: Intranet, Extranet, and Web.
E-Marketing is Bigger than the Web
Many E-Marketing technologies exist that predate the Web. Non-Web Internet communication such as email and newsgroups are effective avenues for marketing.
E-Marketing is Bigger than Technology
Easy, inexpensive, and quick access to digital information transforms individuals, businesses, economies, and societies. Technology allows for connections between individuals and communities and fosters relationship among businesses and societies
|
