The Future: Web 3.0
The combination of increased and renewed confidence in e-marketing strategies and higher bandwidth connections have returned profitability in Internet marketing and returned profitability. Because of this increased confidence and return to profitability, many believe that other industries are ripe for restructuring.
Consumer Control – But Not Complete Control
Television remote controls and computer mice have limited the attention span of consumers and put control in the palms of their hands. Marketers are losing control due to personal video recorders and other mediums that allow consumers to have information on demand.
Appliance convergence
With the advent of digital data, the receiving of digital data signals has become both mind boggling and exciting because of the opportunities. Digital television signals can be sent through satellite, telephone wires, or cable and then viewed on a television, computer, cell phone, PDA, or other such devices. Computers, PDA’s, cell phones and television sets allow all types of two way digital multimedia electronic transmissions.
Traditional and Social Media Lose Their Distinction
Marketers currently allocate advertising budgets by media type, and audiences do not discriminate between mediums. YouTube videos are not viewed differently than videos aired on NBC.
Wireless Networking Increases
General Packet Radio Service is close to being a third-generation Web device (3G). Cell phones, PDAs and Mini PCs are an indication that Web 3.0 is eminent.
Semantic Web
Invented by Tim Berners-Lee, the Semantic Web is an extension of the current Web in which information is given well-defined meaning. The Semantic Web makes it easier to access information by providing a standard definition protocol so that users can easily find information based on its type, such as a person and contact information, upcoming social events, local restaurant menus, etc.
What Will Characterize Web 3.0?
“Web 1.0 was dial-up , 50K average bandwidth, Web 2.0 is an average 1 megabit of bandwidth and Web 3.0 will be 10 megabits of bandwidth all the time which will be the full video Web, and that will feel like Web 3.0” (Reed Hastings, founder of Netflix)
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