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Chapter 1: Past, Present, and Future Learning Objectives e-marketing Landscape
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| bet | 3/10 | | Sana | 24.03.2021 | | Hajmi | 72 Kb. | | #13432 |
E-Marketing Today: Web 2.0
The unique properties and strengths of Internet technologies provided a springboard from the first to the second generation (Web 2.0), an will allow marketers and their markets create the hot new products that capitalize on Web 2.0 technologies.
Information technology, the Internet in particular, has brought about profound changes in today’s marketing practices. These changes have made traditional marketing more efficient and effective in reaching and selling to markets.
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