• The warm drink is too sweet Q35
  • One of these involved eating crisps. Subjects were put into soundproof rooms Q36
  • Fascinatingly, if the sound level was louder Q37 or higher frequency they reported that the crisps were actually fresher
  • then ask them to eat a little sugar




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    then ask them to eat a little sugar 
    Q33
    and continue chewing, to most people’s surprise, what happens
    is that 
    the original mintiness actually returns 
    Q34
    because it is the sweetness which is needed to 
    make the mintiness perceptible. So combinations of flavours can be significant, as the brain needs one
    of them in order to recognise the other. 
    Another experiment demonstrates something we’ve all done. Drink half a fizzy drink straight from the
    fridge and then leave it at room temperature for a while. Take a sip and you may well decide you don’t like 
    it. 
    The warm drink is too sweet 
    Q35
    to be refreshing. So put the rest back in the fridge until it’s chilled 
    again. Now try it. Much better. Of course the sweetness doesn’t change, it is our perception, because how
    sweet it tastes depends on the temperature. The extent to which the drink is sweetened is less evident
    if the drink has been cooled.
    Another interesting result has been derived from experiments with sound.
    One of these involved eating 
    crisps. Subjects were put into soundproof rooms 
    Q36
    and given batches of crisps to eat. As they 
    ate, the sound of crunching which they made as they ate the crisps was played back to them. This was
    adjusted so that they sometimes heard the crunching as louder, or, at other times, more high–frequency
    sounds were audible in the sound feedback that accompanied their eating. 
    Fascinatingly, if the sound 
    level was louder 
    Q37
    or higher frequency 
    they reported that the crisps were actually fresher
    Q38
    Of course, the crisps were in fact the same every time! So, it was clear that the level and quality of what
    they were hearing was influencing their taste perceptions.
    So, we’ve looked briefly at colour, at complementary flavours, at temperature and sound. It seems that
    all the senses are working together here, but what about the sense of touch? A number of experiments
    have been done in this area. If you take, for instance, cheese sauce and prepare different versions,
    some thicker and some thinner, but without any alteration in the strength of flavour, what do you think the
    subjects perceive? Yup, if the sauce is thicker, they’ll say the cheesy flavour is less strong. It was clear
    that the thing 

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