TEST
In this session in your training day we’re going to look at home of the more specialised holidays we offer at
BC Travel. Now, the travel business is very competitive and it’s important to be aware of how the market’s
changing and developing. In terms of age groups,
the over-65s are an important market, and one that’s
increasing steadily year on year
Q11
/
Q12
. The fewest holidays are taken by the 31 to 42-year-olds, and
that figure shows no sign of rising. The biggest market at present is still the youngest group, the 16 to 30s,
but this group’s also seen the biggest drop over the last few years,
whereas there’s a noticeable growth
in the number of holidays taken by the 55 to 64-year-olds
Q11
/
Q12
. As far as the 43 to 54-year-olds
are concerned, bookings there are steady, but I have to say we haven’t seen the increase we expected.
One trend we’re noticing with nearly all age groups is the growing popularity of holidays in which clients
do some kind of specialised activity. I’m not talking here about adventure holidays, where clients take
part in high-risk activities like white water rafting just for the thrill of it. Activity holidays usually involve
rather less high-risk sports, or things like art and music. They’re not necessarily cheaper than ordinary
holidays, often the opposite, in fact. But
