TEST
JACK:
What do you think of the traffic-light system?
ALICE:
I think supermarkets like the idea of having a colour-coded system – red, orange or green
– for levels of fat, sugar and salt in a product.
JACK: Buy
it’s not been adopted universally
Q27
/
Q28
. And not on all products. Why do you
suppose that is?
ALICE:
Pressure from the food manufacturers. Hardly surprising that some of them are opposed
to flagging up how unhealthy their products are.
JACK:
I’d have thought it would have been compulsory. It seems ridiculous it isn’t.
ALICE:
I know. And
what I couldn’t get over is the fact that it was brought in without enough
consultation – a lot of experts had deep reservations about it.
JACK:
That is a bit weird. I suppose there’s an argument for doing the research now when consumers
are familiar with this system.
ALICE:
Yeah, maybe.
JACK:
The participants in the survey were quite positive about the traffic-light system.
ALICE:
Mmm. But I don’t think they targeted the right people. They should have focused on people
with low literacy levels because these labels are designed to be accessible to them.
JACK:
