The technological development of the recent years have changed the ways of the business conduction and facilitated the creation of the separate, online market. Internet has become the interactive channel of business intercommunication partially transferring sales online. This rapid development of the new sphere has become a basis for the new marketing direction development – online marketing.
It does not mean that enterprises should drop the old way of thinking and rush for the implementation of the new technologies to their business, it is more about combining the best skills and practices of the past with the new ones. With Internet marketing, comes a globalization of the market, which allows easier coverage of the target audience; due to the easiness of using global network for the communication purposes, it allows to significantly personalize the interaction with the customer and last, but not least brings a considerable cost reduction.
The following chapters will more closely inspect online marketing, its strategies and the ways to implement them through a website.
Conclusion
Marketing is not just about sales or advertising, its modern concept implies a wide range of functions, alongside with sales and advertising, targeted on a deeper understanding of the cause and gaining of effective result. Main components of modern marketing concept are needs, wants and demands, the market offering, value, satisfaction and quality, exchange, transaction and relationship and the last, but not the least – markets. The technological development of the recent years has changed the way business is conducted through globalization, and contributed to the creation of additional online market.
|
