• Masaryk University Faculty of Economics and Administration Department of Corporate Economy Academic year 2012/2013
  • P r i n c i p l e s o f t h e s i s w r i t i n g: Objective of the thesis
  • Diploma Thesis




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    Masaryk University

    Faculty of Economics and Administration



    DIPLOMA WORK

    2013 Anastasia STAVINSKA


    Masaryk University

    Faculty of Economics and Administration



    Field of study: Business Management



    ANALYSIS OF THE INTERNET MARKETING ACTIVITIES

    Diploma work

    Thesis Supervisor: Author:

    Ing. Jiři RICHTER Anastasia STAVINSKA

    Brno, 2013
    Masaryk University

    Faculty of Economics and Administration
    Department of Corporate Economy

    Academic year 2012/2013
    ASSIGNMENT OF DIPLOMA THESIS
    For: Stavinska Anastasia

    Field: Business Management

    Title: Analysis of the Internet marketing activities

    P r i n c i p l e s  o f t h e s i s  w r i t i n g:
    Objective of the thesis:

    Primary objective is to analyze the Internet marketing strategies of international retailer companies and to investigate modern trends of Internet marketing. Secondary objective is to develop a comprehensive list of recommendations for the companies expanding online. 



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