Masaryk University
Faculty of Economics and Administration
DIPLOMA WORK
2013 Anastasia STAVINSKA
Masaryk University
Faculty of Economics and Administration
Field of study: Business Management
ANALYSIS OF THE INTERNET MARKETING ACTIVITIES
Diploma work
Thesis Supervisor: Author:
Ing. Jiři RICHTER Anastasia STAVINSKA
Brno, 2013
Masaryk University
Faculty of Economics and Administration
Department of Corporate Economy
Academic year 2012/2013
ASSIGNMENT OF DIPLOMA THESIS
For: Stavinska Anastasia
Field: Business Management
Title: Analysis of the Internet marketing activities
P r i n c i p l e s o f t h e s i s w r i t i n g:
Objective of the thesis:
Primary objective is to analyze the Internet marketing strategies of international retailer companies and to investigate modern trends of Internet marketing. Secondary objective is to develop a comprehensive list of recommendations for the companies expanding online.
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