Questions to measure the satisfaction with the websites1

Respondents were asked to visit websites one-at-a-time and choose the most appropriate, according to their own opinion, adjective to characterize the website. There were 24 adjectives listed, more than one were available to be chosen. List of the adjectives was shuffled for every question to avoid “clicking through” responses. The list was as follows:

“High-quality, business-like, messy, distracting, convenient, accessible, slow, consistent, trustworthy, time-saving, useless, comprehensible, organized, appealing, clean, clear, time-consuming, simple, frustrating, advanced, ordinary, effective and user-friendly”.

The questions asked were as follows:

1. 
   What do you think about Acer website? http://us.acer.com/
   
2. 
   What do you think about Apple website? http://www.apple.com/
   
3. 
   What do you think about Asus website? http://www.asus.com/
   
4. 
   What do you think about Dell website? http://www.dell.com/
   
5. 
   What do you think about HP website? http://www.hp.com/
   
6. 
   What do you think about Lenovo website? http://lenovo.com/
   
7. 
   What do you think about Sony website? http://www.sony.com/
   
8. 
   What do you think about Toshiba website? http://www.toshiba.com/
   
9. 
   Does your perception of the website correspond to your perception of the brand? (rating scale from 1 to 5)
   
10. 
    May visiting retailors’ website influence your purchase decision? (rating scale from 1 to 5)