A customer should be well informed about the full price of the purchased product, including the additional costs on product delivery. For increasing the level of trust, it is recommended to state which risks a buyer can face when purchasing a product and how a retailor can protect his customer. All the terms and conditions on the return of the product should be stated in a clear and comprehensive way as well.
Good service is not the only thing that will make customers return to the website. It is important to keep the visitor updated and encourage him or her to return with appreciation systems. As for the retailor website, it can be reward points, discounts or pleasant small presents. One additional brick in building successful long-term relationship with visitors of the website is keeping them updates on new events on the website or sales proposals through weekly or monthly newsletters.
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