Diploma Thesis




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Approach and methods used:

  1. Introduction - introduction to problems of the thesis and modern marketing. Assignment of primary, secondary and partial objectives. Formulation of hypothesis or research question. Summarizing of the expected contribution of the work.

  2. Theoretical part - literature review. Definition of terms, summarizing of general modern marketing trends, techniques and strategies. Description of the methods of questionnaire and statistical survey. 

  3. Practical part - application of described methods on a chosen sample of businesses. Analysis of marketing strategies and marketing policy. Summarizing into synthetic knowledge regarding described branch and environment. 



Methodology: Literature review, analysis, synthesis, description, comparison.

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