|
Marketing in the Internet age
|
| bet | 3/43 | | Sana | 19.03.2017 | | Hajmi | 354,56 Kb. | | #267 |
The extent of graphical works: according to the supervisor's guidelines, the assumption is about 10 charts and graphs
The thesis length without appendices: 60 – 70 pages
List of specialist literature:
-
LEE, K. a S. CARTER. Global marketing management. 3rd ed. New York: Oxford University Press, 2012. 592 s. ISBN 978-0-19-960970-3.
-
CHAFFEY, D. Internet Marketing. Strategy, Implementation and Practice. 4th ed. Harlow: Pearson Education Limited, 2009. 693 s. ISBN 0-273-71740-5.
-
FARRIS, P.W. a N.T. BENDLE. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. 2nd ed. Upper Saddle River: Pearson Prentice Hall, 2010. 432 s. ISBN 0-13-705829-2.
-
BLANCHARD, O. Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization. 1st ed. Indianapolis: Que, 2011. 350 s. ISBN 0-7897-4741-3.
-
MILLER, M. The Ultimate Web Marketing Guide. Indianapolis: Que, 2010. 618 s. ISBN 0-7897-4100-8.
|
| |
