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Marketing imkoniyatlarining firma muvaffaqiyatidagiBog'liq marketing-imkoniyatlarining-firma-muvaffaqiyatidagi-orni
Oriental Renaissance: Innovative,
educational, natural and social sciences
VOLUME 1 | ISSUE 4
ISSN 2181-1784
Scientific Journal Impact Factor SJIF 2021: 5.423
506
w
www.oriens.uz
May
2021
MARKETING IMKONIYATLARINING FIRMA MUVAFFAQIYATIDAGI
O'RNI
Parisa Shams Sadat, Sayed Shamsuddin Sadat qizi
Termiz davlat unirsetasi
Iqtisodiyot mutaxassisligi 2-bosqich magistiranti
Ilmiy rahbar : Mamajonova Tuyg’onoy
Annotatsiya: Tadqiqotimizda biz marketing imkoniyatlarining ahamiyatini aks
ettirish va marketing imkoniyatlaridan tashkiliy natijalarga yo'lni qayta tiklash
maqsadida mavjud adabiyotlarni ko'rib chiqamiz va shu bilan kompaniyaning bozor
ko'rsatkichlariga qanday ijobiy ta'sir ko'rsatishini tushuntiramiz. Birinchi qadamda
biz marketing qobiliyatidan ijobiy tashkiliy ko'rsatkichlarga yo'l qurdik. Bundan
tashqari, biz imkoniyatlar kontseptsiyasini chuqurroq anglash uchun marketing
qobiliyatlarining ayrim oldingi holatlarini o'rganib chiqdik. Jahon bozorlarida
faoliyat ko'rsatayotgan kompaniyalar uchun ta'sirlar va tavsiyalar keng
adabiyotlarni o'rganish asosida taqdim etildi.
Kalit so’zlar: Marketing imkoniyatlari, Firma muvaffaqiyati, Tashkiliy
faoliyat, Marketing qobiliyatining antiqa jihatlari
Abstract: In our study, we review the available literature in order to reflect the
importance of marketing opportunities and restore the path from marketing
opportunities to organizational results, and thus explain how the company has a
positive impact on market performance. In the first step, we built a path from
marketing ability to positive organizational performance. In addition, we explored
some previous cases of marketing skills to gain a deeper understanding of the
concept of opportunities. Impacts and recommendations for companies operating in
global markets were presented based on a review of the extensive literature.
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