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Oriental Renaissance: Innovative, volume 1
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| bet | 1/10 | | Sana | 24.06.2024 | | Hajmi | 126,5 Kb. | | #265376 |
Bog'liq marketing-imkoniyatlarining-firma-muvaffaqiyatidagi-orni
Oriental Renaissance: Innovative,
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VOLUME 1 | ISSUE 4
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educational, natural and social sciences
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ISSN 2181-1784
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Scientific Journal Impact Factor
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SJIF 2021: 5.423
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MARKETING IMKONIYATLARINING FIRMA MUVAFFAQIYATIDAGI O'RNI
Parisa Shams Sadat, Sayed Shamsuddin Sadat qizi
Termiz davlat unirsetasi
Iqtisodiyot mutaxassisligi 2-bosqich magistiranti
Ilmiy rahbar : Mamajonova Tuyg’onoy
Annotatsiya: Tadqiqotimizda biz marketing imkoniyatlarining ahamiyatini aks ettirish va marketing imkoniyatlaridan tashkiliy natijalarga yo'lni qayta tiklash maqsadida mavjud adabiyotlarni ko'rib chiqamiz va shu bilan kompaniyaning bozor ko'rsatkichlariga qanday ijobiy ta'sir ko'rsatishini tushuntiramiz. Birinchi qadamda biz marketing qobiliyatidan ijobiy tashkiliy ko'rsatkichlarga yo'l qurdik. Bundan tashqari, biz imkoniyatlar kontseptsiyasini chuqurroq anglash uchun marketing qobiliyatlarining ayrim oldingi holatlarini o'rganib chiqdik. Jahon bozorlarida faoliyat ko'rsatayotgan kompaniyalar uchun ta'sirlar va tavsiyalar keng adabiyotlarni o'rganish asosida taqdim etildi.
Kalit so’zlar: Marketing imkoniyatlari, Firma muvaffaqiyati, Tashkiliy faoliyat, Marketing qobiliyatining antiqa jihatlari
Abstract: In our study, we review the available literature in order to reflect the importance of marketing opportunities and restore the path from marketing opportunities to organizational results, and thus explain how the company has a positive impact on market performance. In the first step, we built a path from marketing ability to positive organizational performance. In addition, we explored some previous cases of marketing skills to gain a deeper understanding of the concept of opportunities. Impacts and recommendations for companies operating in global markets were presented based on a review of the extensive literature.
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