8Recommendations for the companies’ expanding online
In the previous chapters it has been discussed how to build a successful website, how to analyze it from the visitors’ point of view and a short overlook was given on how to promote a website on the example of a blog. This chapter is devoted to the outlining the recommendation for the retailor companies’ expanding online, pointing on the specifics of e-commerce websites.
As the conducted survey has shown, visitors tend to trust more to the websites with professional and appealing design. Nevertheless, the design and usability of the website should correlate without confusing a visitor. A potential client should be able to easily find necessary information or product, while being unobtrusively but effectively offered related products.
A website should clearly state, who is selling, what is being sold, at which price and how the purchase would be delivered to the buyer. This implies that a website should have comprehensive description of the product illustrated by photos and 3D models if necessary. Alongside there should be full characteristics and an opportunity for the buyers to share their opinion on the offered product.
Most of the retailor websites require registration for the proceeding of a purchase. Therefore, the registration process should be minimized and simplified, requiring the least possible amount of time for the website account creation. It is getting popular to authorize on websites through the already existing account on the numerous social networking websites as Facebook, Google+ and LinkedIn.
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