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    Diploma Thesis




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    Siu, Eric. 2012. 7 Time-Saving Google Analytics Custom Reports. Search Engine Watch. [Online] 27. December 2012. [Zitat vom: 08. April 2013.] http://searchenginewatch.com/article/2175001/7-Time-Saving-Google-Analytics-Custom-Reports.

    Varian, H.R. 2010. Intermediate Microeconomics: A Modern Approach. New York : Norton & Company, 2010. 978-0-393-93424-3.

    Wheeler, Alina. 2009. Designing brand identity: an essential guide for the whole branding team. Hoboken, NJ : John Wiley & Sons, 2009. 0-470-40142-2.

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    Sitemap is a list of the pages on the website. It is a way to tell Google (or any other search engine) about the content of your website it may otherwise not discover1.

    ROI A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments2.
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